skip to content
Bottom of the pyramid marketing : making, shaping and developing BOP markets Preview this item
ClosePreview this item
Checking...

Bottom of the pyramid marketing : making, shaping and developing BOP markets

Author: Ramendra Singh
Publisher: Bingley, UK : Emerald Publishing Limited, 2019. ©2019
Series: Marketing in emerging markets
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Bottom of the Pyramid Marketing.
Bingley : Emerald Publishing Limited, 2018
(OCoLC)1040533178
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ramendra Singh
ISBN: 9781787145559 1787145557 9781787149748 1787149749
OCLC Number: 1066740935
Notes: Includes index.
Description: 1 online resource (xiv, 219 pages) : illustrations.
Contents: Intro; Contents; Part I: Markets and Marketing at BOP: Where We are and What We Know; Chapter 1: Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward; Looking Back --
Our Journey into Subsistence Marketplaces; What --
Subsistence Marketplaces; How --
Bottom-Up; Why --
Envisioning Sustainable Marketplaces; Relevant Aspects of Our Journey; Challenges in the BoP; Confluence of Uncertainties; Confluence of Unfamiliarities (of Marketing Managers/ Researchers/Students); Evolving and Expanding Marketing to Address Challenges. Marketing and the Bottom-Up PerspectiveThe Dance Between the Bottom-Up and the Top-Down; Convergence of BoP and Other Markets; Caveats about the Marketing Mindset; Conclusion; References; Appendix: Illustrated Journey into Subsistence Marketplaces; Chapter 2: Making Markets 'Worth the Effort' at the Bottom of the Pyramid; Introduction; Literature; Markets at the BoP; What are Markets and Where Do Markets Come from?; Orders of Worth; Methodology; Sites of Enquiry: The Sundarban Islands; NGO Background: LDLM; Findings; Interventions: Values-Value, Contestations and Enabling Practices. Tricostar: The Magic FungusDiscussion; Contested Spaces and Places; Enabling Practices; Conclusions and Implications; References; Chapter 3: A Qualitative Study on the Survival Strategies of Retailers in BoP Markets; 1. Introduction; 2. Review of Literature; 2.2. Behavioral Considerations; 2.3. Social Considerations; 2.4. Embeddedness Concept Combining Rational, Behavioral, and Social Considerations; 2.5. SRIs in Developing Economies --
Embedded Economic Behavior?; 3. Methodology of Qualitative Study; 3.1. Sampling Method Used to Select Rural Storekeepers; 3.2. Long Interviews with SRIs. 3.3. Analysis4. Propositions; 4.1. Social Relations Lead to Trust and Order in Economic Life; 4.2. Trust in Embeddedness May Present Enhanced Opportunity for Malfeasance; 4.3. Supplier Relations for Unhindered Supplies; Diar; 4.5. Word-of-Mouth Credit-Transactions Based on Trust in Close-Knit Community; 4.6. Knowledge and Training from Company/Supplier Salesmen; 4.7. Selective Economic Rationality; 5. Framework and Discussion; 5.1. Managerial Implications; 6. Conclusions; References; Chapter 4: Beyond the BoP: A Look into Alternative Domain; Anti-libertarian Pro-market Perspective. The Cultural PerspectiveCritical Marketing Perspective; Conclusion; References; Part II: Future of Research on BoP Markets; Chapter 5: Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought; 1. Introduction; 2. The Context; 2.1. LICs' Characteristics; 2.2. Environmental Characteristics; 2.2.1. EM Characteristics. The World Trade Organization, the United Nations, and the World Bank classify countries based on diverse criteria (human development index, gross national income per capita, etc.). Country classifications under these diverse cri.
Series Title: Marketing in emerging markets
Responsibility: edited by Ramendra Singh.

Abstract:

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Exploring how to sell products and services to the poorest people, marketing and management specialists cover markets and marketing at the bottom of the pyramid: where we are and what we know, the Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1066740935> # Bottom of the pyramid marketing : making, shaping and developing BOP markets
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
    library:oclcnum "1066740935" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/market_segmentation> ; # Market segmentation
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_management> ; # BUSINESS & ECONOMICS--Management
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_organizational_behavior> ; # BUSINESS & ECONOMICS--Organizational Behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_management_science> ; # BUSINESS & ECONOMICS--Management Science
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/branding_marketing> ; # Branding (Marketing)
    schema:about <http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_industrial_management> ; # BUSINESS & ECONOMICS--Industrial Management
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2019" ;
    schema:datePublished "2019" ;
    schema:description "BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars."@en ;
    schema:description "Intro; Contents; Part I: Markets and Marketing at BOP: Where We are and What We Know; Chapter 1: Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward; Looking Back -- Our Journey into Subsistence Marketplaces; What -- Subsistence Marketplaces; How -- Bottom-Up; Why -- Envisioning Sustainable Marketplaces; Relevant Aspects of Our Journey; Challenges in the BoP; Confluence of Uncertainties; Confluence of Unfamiliarities (of Marketing Managers/ Researchers/Students); Evolving and Expanding Marketing to Address Challenges."@en ;
    schema:editor <http://experiment.worldcat.org/entity/work/data/5571736185#Person/singh_ramendra> ; # Ramendra Singh
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5571736185> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/5571736185#Series/marketing_in_emerging_markets> ; # Marketing in emerging markets
    schema:isSimilarTo <http://www.worldcat.org/oclc/1040533178> ;
    schema:name "Bottom of the pyramid marketing : making, shaping and developing BOP markets"@en ;
    schema:productID "1066740935" ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1827687> ;
    schema:url <https://library.icc.edu/login?url=https://ebookcentral.proquest.com/lib/illcencol-ebooks/detail.action?docID=5600288> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=5600288> ;
    schema:url <https://ebookcentral.proquest.com/lib/ucm/detail.action?docID=5600288> ;
    schema:workExample <http://worldcat.org/isbn/9781787145559> ;
    schema:workExample <http://worldcat.org/isbn/9781787149748> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB8I2896> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1066740935> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5571736185#Person/singh_ramendra> # Ramendra Singh
    a schema:Person ;
    schema:familyName "Singh" ;
    schema:givenName "Ramendra" ;
    schema:name "Ramendra Singh" ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Series/marketing_in_emerging_markets> # Marketing in emerging markets
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1066740935> ; # Bottom of the pyramid marketing : making, shaping and developing BOP markets
    schema:name "Marketing in emerging markets" ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/branding_marketing> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_industrial_management> # BUSINESS & ECONOMICS--Industrial Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Industrial Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_management> # BUSINESS & ECONOMICS--Management
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_management_science> # BUSINESS & ECONOMICS--Management Science
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Management Science"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/business_&_economics_organizational_behavior> # BUSINESS & ECONOMICS--Organizational Behavior
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Organizational Behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5571736185#Topic/market_segmentation> # Market segmentation
    a schema:Intangible ;
    schema:name "Market segmentation"@en ;
    .

<http://worldcat.org/isbn/9781787145559>
    a schema:ProductModel ;
    schema:isbn "1787145557" ;
    schema:isbn "9781787145559" ;
    .

<http://worldcat.org/isbn/9781787149748>
    a schema:ProductModel ;
    schema:isbn "1787149749" ;
    schema:isbn "9781787149748" ;
    .

<http://www.worldcat.org/oclc/1040533178>
    a schema:CreativeWork ;
    rdfs:label "Bottom of the Pyramid Marketing." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1066740935> ; # Bottom of the pyramid marketing : making, shaping and developing BOP markets
    .

<http://www.worldcat.org/title/-/oclc/1066740935>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1066740935> ; # Bottom of the pyramid marketing : making, shaping and developing BOP markets
    schema:dateModified "2019-04-12" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.