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Bourbon justice : how whiskey law shaped America

Author: Brian F Haara
Publisher: [Lincoln, Nebraska] : Potomac Books, an imprint of the University of Nebraska Press, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Approaching history of bourbon whiskey from a legal standpoint, Brian Haara tells the history of America through the development of commercial laws.

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Genre/Form: History
Document Type: Book
All Authors / Contributors: Brian F Haara
ISBN: 9781640120853 1640120858
OCLC Number: 1022981261
Description: xiii, 182 pages : illustrations ; 24 cm
Contents: Bourbon history tells the story of American history --
American law defines bourbon --
Bourbon derives the development of trademark and brand name rights --
Old Crow provides the most comprehensive trade name case study --
Bourbon expands trade name rights --
Bourbon marketers write the book on puffery and exaggeration --
Bourbon leads the nation to consumer protection --
Bourbon tells the behind-the-scenes story of prohibition --
Bourbon law reins in fake distillers and secret sourcing --
Bourbon drives truth in labeling.
Responsibility: Brian F. Haara ; foreword by Fred Minnick.

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Bourbon Justice uses a groundbreaking approach to tell the history of the bourbon industry-the lawsuits that provide the true origin stories of famous brands. I believe this book will quickly become Read more...

 
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