Brand command : Canadian politics and democracy in the age of message control (eBook, 2016) [WorldCat.org]
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Brand command : Canadian politics and democracy in the age of message control

Author: Alexander J Marland
Publisher: Vancouver : UBC Press, 2016. ©2016
Series: Communication, strategy, and politics
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy.

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Genre/Form: Livres numériques
Additional Physical Format: Version imprimée :
Marland, Alexander J., 1973-
Brand command : Canadian politics and democracy in the age of message control.
Vancouver : UBC Press, [2016], ©2016.
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Alexander J Marland
ISBN: 9780774832052 0774832053 9780774832069 0774832061
OCLC Number: 1125155916
Awards: Winner of The Donner Prize 2017 (Canada)
Winner of Book Award for Scholarly Writing, Atlantic Book Awards 2017 (Canada)
Description: 1 ressource en ligne (xxx, 496 pages) : illustrations.
Contents: The centralization of communications in government and politics --
Marketing and branding in politics --
The tumultuous digital media environment --
Public sector brands --
Communications simplicity and political marketing --
Brand discipline and debranding --
Central government agencies and communications --
Branding in Canadian public administration --
Politicization of government communications --
The fusion of party and government brands --
Public sector branding : good or bad for democracy?
Series Title: Communication, strategy, and politics
Responsibility: Alex Marland.

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Alex Marland's Brand Command provides us with insightful and profound lessons about how government works behind the scenes. Marland collected and analyzed a wealth of fascinating primary government Read more...

 
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