The brand gap : how to bridge the distance between business strategy and design ; a whiteboard overview (Book, 2009) [WorldCat.org]
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The brand gap : how to bridge the distance between business strategy and design ; a whiteboard overview

Author: Marty Neumeier; American Institute of Graphic Arts.
Publisher: Indianapolis, Ind. : New Riders, 2006.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines  Read more...

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Document Type: Book
All Authors / Contributors: Marty Neumeier; American Institute of Graphic Arts.
ISBN: 0321348109 9780321348104
OCLC Number: 315354081
Notes: Includes index. - "AIGA"--Cover. - The title proper, other title information, and statement of reponsibility spread into four pages.
Description: 194 Seiten : Illustrationen ; 21 cm
Contents: Introduction Discipline 1: Differentiate Discipline 2: Collaborate Discipline 3: Innovate Discipline 4: Validate Discipline 5: Cultivate Take Home Lessons Brand Glossary Acknowledgments Recommended Reading
Responsibility: by Marty Neumeier.

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"The surprise book of the year!" - JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." - RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION Read more...

 
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