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Brand Gender : Increasing Brand Equity through Brand Personality

Author: Theo Lieven
Publisher: Cham : Palgrave Macmillan, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Theo Lieven
ISBN: 9783319602196 3319602195
OCLC Number: 1015848752
Description: Online-Ressource (XX, 265 Seiten 34 Illustrationen, 4 Illustrationen in color, online resource)
Responsibility: by Theo Lieven.

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