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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/55594912 Title: Brand. Las marcas según Wally Olins. Author: Wally Olins Publisher: Madrid : Turner, 2004. ISBN/ISSN: 847506664X 9788475066646 OCLC:55594912

  
  

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Brand. Las marcas según Wally Olins.

Author:	Wally Olins
Publisher:	Madrid : Turner, 2004.
Edition/Format:	Print book : Spanish : 1a edView all editions and formats
Summary:	Se demuestra cómo y por qué las marcas han dejado de ser exclusivas del mundo empresarial y su campo de acción alcanza ahora a las ONGs, los equipos de fútbol, los museos y hasta países enteros, analizando la imagen corporativa en todos sus aspectos: cómo funciona, cómo se construye una marca sólida, cómo llegan las marcas a los consumidores, a las empresas y a los distintos países y por qué todas las marcas son vulnerables.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Brand name products. Productos de nombre comercial. Marcas comerciales. View all subjects
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