skip to content
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell Preview this item
ClosePreview this item
Checking...

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

Author: Nancy F Koehn
Publisher: Boston : Harvard Business School Press, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Exposes the secrets behind the success of some of the world's most famous brands, including how they engendered the trust of their customers, despite being entrepreneurs. Includes case studies of some of the most innovative companies, from Estee Lauder and Clinique to Dell Computers and Starbucks.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Nancy F Koehn
ISBN: 1578512212 9781578512218
OCLC Number: 44868991
Description: 469 pages : illustrations ; 24 cm
Contents: Entrepreneurs and consumers --
pt. 1. The past. Josiah Wedgwood, 1730-1795 --
H.J. Heinz, 1844-1919 --
Marshall Field, 1834-1906 --
pt. 2. The present. Estée Lauder --
Howard Schultz and Starbucks Coffee Company --
Michael Dell --
Historical forces and entrepreneurial agency.
Responsibility: Nancy F. Koehn.

Abstract:

Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/44868991> # Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "44868991" ;
    library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.worldcat.org/fast/842980> ; # Businesspeople
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/consumenten> ; # Consumenten
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/entrepreneuriat> ; # Entrepreneuriat
    schema:about <http://id.worldcat.org/fast/912787> ; # Entrepreneurship
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/loyaliteit> ; # Loyaliteit
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/ondernemerschap> ; # Ondernemerschap
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/gens_d_affaires> ; # Gens d'affaires
    schema:about <http://experiment.worldcat.org/entity/work/data/1055840#Topic/merken> ; # Merken
    schema:about <http://dewey.info/class/658.421/e21/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2001" ;
    schema:creator <http://viaf.org/viaf/17464742> ; # Nancy Fowler Koehn
    schema:datePublished "2001" ;
    schema:description "Exposes the secrets behind the success of some of the world's most famous brands, including how they engendered the trust of their customers, despite being entrepreneurs. Includes case studies of some of the most innovative companies, from Estee Lauder and Clinique to Dell Computers and Starbucks."@en ;
    schema:description "Entrepreneurs and consumers -- pt. 1. The past. Josiah Wedgwood, 1730-1795 -- H.J. Heinz, 1844-1919 -- Marshall Field, 1834-1906 -- pt. 2. The present. Estée Lauder -- Howard Schultz and Starbucks Coffee Company -- Michael Dell -- Historical forces and entrepreneurial agency."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1055840> ;
    schema:inLanguage "en" ;
    schema:name "Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell"@en ;
    schema:productID "44868991" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/44868991#PublicationEvent/boston_harvard_business_school_press_2001> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1055840#Agent/harvard_business_school_press> ; # Harvard Business School Press
    schema:workExample <http://worldcat.org/isbn/9781578512218> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/44868991> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
    schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/1055840#Agent/harvard_business_school_press> # Harvard Business School Press
    a bgn:Agent ;
    schema:name "Harvard Business School Press" ;
    .

<http://id.worldcat.org/fast/842980> # Businesspeople
    a schema:Intangible ;
    schema:name "Businesspeople"@en ;
    .

<http://id.worldcat.org/fast/912787> # Entrepreneurship
    a schema:Intangible ;
    schema:name "Entrepreneurship"@en ;
    .

<http://viaf.org/viaf/17464742> # Nancy Fowler Koehn
    a schema:Person ;
    schema:birthDate "1959" ;
    schema:familyName "Koehn" ;
    schema:givenName "Nancy Fowler" ;
    schema:givenName "Nancy F." ;
    schema:name "Nancy Fowler Koehn" ;
    .

<http://worldcat.org/isbn/9781578512218>
    a schema:ProductModel ;
    schema:isbn "1578512212" ;
    schema:isbn "9781578512218" ;
    .

<http://www.worldcat.org/title/-/oclc/44868991>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/44868991> ; # Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
    schema:dateModified "2019-08-25" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.