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Brand new name : a proven step-by-step process to create an unforgettable brand name

Author: Jeremy Miller
Publisher: [Vancouver, British Columbia] : Page Two Books, [2019]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of  Read more...

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Document Type: Book
All Authors / Contributors: Jeremy Miller
ISBN: 9781989025604 1989025609
OCLC Number: 1083683997
Description: 239 pages : illustrations ; 21 cm
Contents: 1. Everything Starts with a Name2. Names Are Strategic3. Tell Your Story4. The Anatomy of a Name5. The Persuasive Power of Words6. The Competitive Namescape7. Unlock Your Creative Genius8. Don't Fall in Love9. Test What Resonates10. Nothing Succeeds Like Success11. Random Stories
Responsibility: Jeremy Miller.

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"Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here."--Jake Knapp, New York Times bestselling author of Sprint "Action-oriented. Beautifully Read more...

 
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