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Brand New : the Shape of Brands to Come

Author: Wally Olins
Publisher: New York : Thames & Hudson, [2014] ©2014
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
" ... Looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Olins, Wally.
Brand New
(DLC) 2013950846
(OCoLC)858843365
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wally Olins
ISBN: 9780500772027 0500772029 9780500772034 0500772037
OCLC Number: 910668311
Language Note: Text in English.
Description: 1 online resource (200 pages) : illustrations
Contents: The new authenticity --
Corporate confusion --
Dealing with the new zeitgeist --
What does the corporation stand for? --
Big brand takes over (or doesn't) --
New brands from everywhere --
National prosperity and nation branding --
Branding the place.
Responsibility: Wally Olins.

Abstract:

Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to  Read more...

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'Brilliant and brand new thinking from the original master of branding. Wally Olins shows us that while good brands keep up, great brands listen, evolve and excel' - Damien Whitmore, Victoria and Read more...

 
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