Brand new : the shape of brands to come (Book, 2014) []
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Brand new : the shape of brands to come

Brand new : the shape of brands to come

Author: Wally Olins; Thames and Hudson.
Publisher: London : Thames & Hudson, 2014.
Edition/Format:   Print book : EnglishView all editions and formats

Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to  Read more...


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Document Type: Book
All Authors / Contributors: Wally Olins; Thames and Hudson.
ISBN: 9780500291399 050029139X
OCLC Number: 911229199
Description: 200 s. : il. ; 24 cm.
Responsibility: Wally Olins.


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'Wally Olins always asks the right questions and often gives the best and most thoughtful answers. His writing style is both sagacious and witty, which makes the journey through the book a pleasant Read more...

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