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A brand new world of marketing : vernieuwende recepten voor merken vandaag

Author: Theo Van Roy; Sophie Verstreken
Publisher: Antwerpen ; Apeldoorn : Garant, 2011.
Edition/Format:   Print book : Dutch
Summary:
Basisprincipes van marketing en de wijze waarop dit vakgebied kan inspelen op maatschappelijke en technologische ontwikkelingen.
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Document Type: Book
All Authors / Contributors: Theo Van Roy; Sophie Verstreken
ISBN: 9789044128079 9044128078
OCLC Number: 759482980
Description: 199 p. : ill. ; 26 cm.
Responsibility: Theo Van Roy & Sophie Verstreken.

Abstract:

Basisprincipes van marketing en de wijze waarop dit vakgebied kan inspelen op maatschappelijke en technologische ontwikkelingen.

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