Brand NFL : making and selling America's favorite sport (eBook, 2013) [WorldCat.org]
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Brand NFL : making and selling America's favorite sport

Author: Michael Oriard
Publisher: Chapel Hill [N.C.] : University of North Carolina Press, ©2010.
Edition/Format:   eBook : Document : English : [New ed.]View all editions and formats
Summary:
Professional football today is an.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Oriard
ISBN: 9781469604992 146960499X
OCLC Number: 867796902
Description: 1 online resource (1 online resource (332 pages) :
Contents: The creation of the modern NFL in the 1960s --
No freedom, no football --
The end of the Rozelle era --
The new NFL --
Football as product --
Football in black and white.
Responsibility: Michael Oriard ; with a new afterword by the author.

Abstract:

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl,  Read more...

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