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Brand the change

Author: Anne Miltenburg
Publisher: Amsterdam : BIS Publishers, [2017] ©2017
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to getting the audience you deserve and, ultimately, increasing your impact. With over twelve years of  Read more...
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Document Type: Book
All Authors / Contributors: Anne Miltenburg
ISBN: 9789063694784 9063694784
OCLC Number: 1023040256
Notes: Title from cover.
Description: 223 pages : illustrations ; 25 cm
Contents: Branding --
Case studies --
Brand anatomy --
Build your brand step by step --
Tool templates --
Exercises --
Expert tips and tricks --
The beginning.
Other Titles: Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Responsibility: Anne Miltenburg.

Abstract:

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to getting the audience you deserve and, ultimately, increasing your impact. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organisations and people as diverse as tech companies, scientists, women's rights activists and bankers, from Zambia to Ireland and from the USA to Saudi Arabia. To help her clients comprehend the branding process and think more like brand strategists, Anne developed tools and exercises which became the foundation for a training format used in over 15 countries to support starting and scaling social enterprises. This book opens up the method for everyone looking to build or strengthen their brand for change.

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