Brand thinking and other noble pursuits (Book, 2011) [WorldCat.org]
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Brand thinking and other noble pursuits

Author: Debbie Millman
Publisher: New York : Allworth Press, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in  Read more...
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Genre/Form: Interviews
Document Type: Book
All Authors / Contributors: Debbie Millman
ISBN: 9781581158649 1581158645
OCLC Number: 696099142
Notes: Includes index.
Description: x, 324 pages ; 24 cm
Contents: Foreword / Rob Walker --
Introduction / Debbie Millman --
Wally Olins --
Grand McCracken --
Phil Duncan --
Dori Tunstall --
Brian Collins --
Virginia Postrel --
Bruce Duckworth --
David Butler --
Stanley Hainsworth --
Cheryl Swanson --
Joe Duffy --
Margaret Youngblood --
Seth Godin.
Responsibility: Debbie Millman ; foreword by Rob Walker.

Abstract:

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--

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