Brand Warfare : 10 rules for building the killer brand (Book, 2001) [WorldCat.org]
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Brand Warfare : 10 rules for building the killer brand

Author: David D'Alessandro
Publisher: New York ; London : McGraw-Hill, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In this work the author explains why "brand" must come first before any other business consideration. He illustrates the rules for building and sustaining a sucessful brand and company no matter what  Read more...

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Document Type: Book
All Authors / Contributors: David D'Alessandro
ISBN: 0071362932 9780071362931 0071398503 9780071398503
OCLC Number: 45991784
Description: 240 pages ; 23 cm
Contents:
Responsibility: David D'Allessandro.

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