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Branding post-communist nations : marketizing national identities in the "new" Europe

Author: Nadia Kaneva
Publisher: New York : Routledge, 2012
Series: Routledge research in cultural and media studies, 33
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Nadia Kaneva
ISBN: 9780415882750 0415882753
OCLC Number: 1102504717
Notes: List of Figures Preface Part I: Promises and Problems of Post-communist Nation Branding 1: Nation Branding in Post-communist Europe: Identities, Markets, and Democracy, Nadia Kaneva 2: Systemic Propaganda and State Branding in Post-Soviet Eastern Europe, Gerald Sussman 3: Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World, Robert A. Saunders Part II: Agents, Institutions, Practices 4: Redesigning a Nation: Welcome to E-stonia, 2001-2018, Sue Curry Jansen 5: Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005, Nadia Kaneva 6: Towards Corpo-nationalism: Poland as a Brand, Paweł Surowiec Part III. Representations, Mediations, Narrations 7: Branding Slovenia: "You Can't Spell Slovenia Without Love...", Zala Volďiď 8: Vampire Branding: Romania's Dark Destinations, Alice Bardan and Anikó Imre 9: One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-communist Hungary, Laszlo Kulcsár & Young-ok Yum 10: The Musical (Re)branding of Serbia: Srbija Sounds Global, Guďa, and EXIT, Branislava (Brana) Mijatović Contributors Index
Description: xii, 254 s. : ill.
Series Title: Routledge research in cultural and media studies, 33
Responsibility: edited by Nadia Kaneva

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