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Branding post-communist nations : marketizing national identities in the "new" Europe

Author: Nadia Kaneva
Publisher: New York : Routledge, 2012.
Series: Routledge research in cultural and media studies, 33.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nadia Kaneva
ISBN: 9780415882750 0415882753
OCLC Number: 700042463
Description: xii, 254 pages : illustrations ; 24 cm.
Contents: Part I Promises and problems of post-communist nation branding --
Nation branding in post-commuist Europe: identities, markets, and democracy / Nadia Kaneva --
Systemic propaganda and state branding in post-Soviet Eastern Europe / Gerald Sussman --
Brand interrupted: the impact of alternative narrators on nation branding in the former second world / Robert A. Saunders --
Part II Agents, institutions, practices --
Redesigning a nation: welcome to E-stonia, 2001-2018 / Sue Curry Jansen --
Who can play this game? the rise of nation branding in Bulgaria, 2001-2005 / Nadia Kaneva --
Toward corpo-nationalism: Poland as a brand / Paweł Surowiec --
Part III Representations, mediations, narrations --
Branding Slovenia: "you can't spell Slovenia without love ..." / Zala Volčič --
Vampire branding: Romania's dark destinations / Alice Bardan and Anikó Imre --
One nation, one brand? nation branding and identity reconstruction in post-communist Hungary / László Kulcsár and Young-ok Yum --
The musical (re)branding of Serbia: Srbija sounds global, Guča, and EXIT / Branislava (Brana) Mijatović
Series Title: Routledge research in cultural and media studies, 33.
Responsibility: edited by Nadia Kaneva.
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Abstract:

This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.

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"[T]his book offers a sound platform for reconsidering the 'natural' evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature." Read more...

 
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