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Break from the pack : how to compete in a copycat economy

Author: Oren Harari
Publisher: Upper Saddle River, NJ : Financial Times Press, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Harari introduces six strategies for propelling an organization where competitors can't follow. Readers will learn how to dominate markets and when to leave them; how to create a "higher cause" that  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Harari, Oren.
Break from the pack.
Upper Saddle River, NJ : Financial Times Press, ©2007
(DLC) 2006000278
(OCoLC)62805028
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Oren Harari
ISBN: 9780136136798 0136136796 0131888633 9780131888630 9871303084 9789871303083 0768671019 9780768671018
OCLC Number: 141185446
Notes: Includes index.
Description: 1 online resource (xiv, 299 pages) : illustrations
Contents: Prologue 1 Part I Resisting the Pull of the PackChapter 1 Welcome to Commodity Hell: The Perils of the Copycat Economy 15Chapter 2 How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack 37Chapter 3 The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention 63Chapter 4 Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy 85 Part II How to Break from the PackChapter 5 Dominate or Leave 107Chapter 6 Put the Pieces Together for a Higher Cause 133Chapter 7 Build a Defiant Pipeline 155Chapter 8 Take Your Customer to an Impossible Place 177Chapter 9 Take Innovation Underground 201Chapter 10 Consolidate for Cool 225 Part III How You Can Lead the PackChapter 11 You, the Leader of the Pack: A 12-Step Recovery Program 253 Epilogue 283Index 287
Responsibility: Oren Harari.
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More often than not, companies face the challenge of differentiating themselves from each other-a tricky process, but one that can be accomplished through careful planning, Harari promises. Focusing Read more...

 
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