Break-through branding. Positioning your library to survive & thrive. (Book, 2013) [WorldCat.org]
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Break-through branding. Positioning your library to survive & thrive.

Author: Walters.
Publisher: New York : Neal-Schuman Pub. Inc. 2013.
Edition/Format:   Print book : English
Summary:
Branding provides a unique way for your library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and  Read more...
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Details

Document Type: Book
All Authors / Contributors: Walters.
ISBN: 9781555707668 1555707661
OCLC Number: 844731169
Description: 200 pages
Responsibility: Susanne Walters; Kent L. Jackson.

Abstract:

Branding provides a unique way for your library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives.

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