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Breakthroughs!

Author: P Ranganath Nayak; John M Ketteringham
Publisher: New York : Rawson Associates, ©1986.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."
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Genre/Form: Fallstudiensammlung
Document Type: Book
All Authors / Contributors: P Ranganath Nayak; John M Ketteringham
ISBN: 0892562943 9780892562947
OCLC Number: 13792411
Notes: Includes index.
Description: ix, 371 pages ; 25 cm
Contents: Innovators, inventors, and facilitators --
Stalking the breakthrough: we begin our journeys --
JVC and the VCR miracle: "you should be very polite and gentle" --
3M's little yellow note pads: "never mind. I'll do it myself." --
ChemLawn: Dick Duke's lonely battle --
Tagamet: repairing ulcers without surgery --
Walkman: from "dumb product" to the headphone culture --
"Problems! we've got to have problems!" --
The microwave oven: " 'this black magic!" --
Toyota: the supermarket for cars --
A teacher of competitive response --
Nautilus: the unfinished breakthrough --
Dreams deferred --
Federal Express: the knights on the last white horse --
The message for managers.
Responsibility: P. Ranganath Nayak and John M. Ketteringham.

Abstract:

"How the vision and drive of innovators in sixteen companies created commercial breakthroughs that swept the world." "Based on an international study of innovation by Arthur D. Little, Inc."

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