Brewed in Japan : the evolution of the Japanese beer industry (Book, 2014) []
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Brewed in Japan : the evolution of the Japanese beer industry

Brewed in Japan : the evolution of the Japanese beer industry

Author: Jeffrey W Alexander
Publisher: Honolulu : University of Hawaiʻi Press, 2014. ©2013
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats

This book explores the many challenges that faced the early production and sale of beer in Japan, including its evolution from a uniquely Western beverage into a thoroughly domestic Japanese  Read more...


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Genre/Form: History
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Jeffrey W Alexander
ISBN: 9780824839536 0824839536 0774825049 9780774825047 0774825057 9780774825054
OCLC Number: 915728719
Notes: Publié d'abord au Canada en 2013 par UBC Press.
Description: xii, 303 pages : illustrations ; 23 cm
Contents: Introduction: beer's evolution into a Japanese commodity --
Foreign influences: the origins of Japan's beer brewing industry, 1868-1906 --
Keeping up appearances: maintaining beer's German authenticity, 1906-36 --
Brewing self-sufficiency: beer, empire, and the wartime command economy, 1937-45 --
"The taste of home": beer as postwar Japanese commodity, 1945-72 --
Learning from Japan: "Orion beer" and Okinawan consumer identity, 1945-72 --
Indigenous brews: innovation, entrepreneurship, and beer's continuing evolution.
Responsibility: Jeffrey W. Alexander.


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