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Building a buzz : libraries & word-of-mouth marketing

Author: Peggy Barber; Linda K Wallace
Publisher: Chicago : American Library Association, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Want to get the word out about your library in themost cost-effective way possible? You can achieve thiswith the effective word-of-mouth marketing (WOMM)strategies laid out in this book.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Barber, Peggy.
Building a buzz.
Chicago : American Library Association, 2010
(DLC) 2009025146
(OCoLC)421532522
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peggy Barber; Linda K Wallace
ISBN: 9780838997406 0838997406
OCLC Number: 567497138
Description: 1 online resource (xii, 95 pages) : illustrations
Contents: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
Other Titles: Building a buzz : libraries and word-of-mouth marketing
Responsibility: Peggy Barber and Linda Wallace.

Abstract:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  Read more...

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