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Building a mail order business : a complete manual for success

Author: William A Cohen
Publisher: New York : Wiley, ©1985.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

This revised text aims to cover every area of selling through the mail, from the basics to the latest techniques, including sophisticated methodologies for increasing sales.

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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: William A Cohen
ISBN: 0471810622 9780471810629
OCLC Number: 12028493
Notes: Includes index.
Description: xx, 565 pages : illustrations ; 24 cm
Contents: How You Can Make Your Fortune In The Multibillion Dollar Mail Order Industry. How To Get Your Mail Order Business Started. Avoiding Legal Problems In Mail Order and Maintaining Your Professional Ethics. How to Find Profitable Products to Sell by Mail. The Critical Importance of the Mail Offer and How to Develop It. Essential Cost and Profit Calculations for Your Business Made Easy. How to Develop a Marketing Plan That Works. How to Make Money with Classified Ads. How to Develop and Use Display Ads Profitably. There is Big Money in Direct Mail. How to Maximize Your Direct Mail Success with Lists. Other Important Methods of Marketing. How to Write Copy That Creates Sales. How to Prepare Your Own Artwork and Graphics at Low Cost. How to Save and Make Money with Your Printing. Testing. Profitable Fulfillment Operations and How to Accomplish Them. Selling through Your Own Mail Order Catalog. A Potpourri of New Mail Order Ideas and Techniques. Mail Order Management and Record Keeping. High Technology and Buck Rogers Mail Order. Appendixes. Index.
Responsibility: William A. Cohen.

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