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Building a storybrand : clarify your message so customers will listen

Author: Donald Miller
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017] ©2017
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Miller, Donald, 1971-
Building a storybrand.
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
(DLC) 2017937432
(OCoLC)1005351979
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Donald Miller
ISBN: 9780718033330 0718033337
OCLC Number: 1005922990
Description: 1 online resource (x, 228 pages) : illustrations.
Contents: The key to being seen, heard, and understood --
The secret weapon that will grow your business --
The simple SB7 framework --
A character --
Has a problem --
And meets a guide --
Who gives them a plan --
And calls them to action --
That helps them avoid failure --
And ends in a success --
People want your brand to participate in their transformation --
Building a better website --
Using a StoryBrand to transform company culture.
Other Titles: Building a story brand
Responsibility: Donald Miller.

Abstract:

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.  Read more...

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