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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/1191844265 Title: Building brand communities : how organizations succeed by creating belonging Author: Carrie Melissa Jones; Charles H Vogl Publisher: Oakland, CA : Berrett-Koehler Publishers, [2020] ©2020 ISBN/ISSN: 9781523086634 1523086637 9781523086627 1523086629 OCLC:1191844265

  
  

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Building brand communities : how organizations succeed by creating belonging

Author:	Carrie Melissa Jones; Charles H Vogl
Publisher:	Oakland, CA : Berrett-Koehler Publishers, [2020] ©2020
Edition/Format:	eBook : Document : English : First editionView all editions and formats
Summary:	"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"--
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Branding (Marketing) Brand loyalty. Customer relations. View all subjects
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