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Building reputational capital : strategies for integrity and fair play that improve the bottom line

Author: Kevin T Jackson
Publisher: New York : Oxford University Press, 2004.
Series: BusinessPro collection.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Ressources Internet
Additional Physical Format: Print version:
Jackson, Kevin T.
Building reputational capital.
New York : Oxford University Press, 2004
(DLC) 2003025581
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin T Jackson
ISBN: 9780198036531 0198036531
OCLC Number: 300414596
Notes: Titre de l'écran-titre (visionné le 3 oct. 2008).
Description: 1 online resource (227 p.) : ill
Contents: Introduction : The economics of character and credibility --
What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character --
How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue --
Conclusion.
Series Title: BusinessPro collection.
Responsibility: Kevin T. Jackson.

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