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Built for use : driving profitability through the user experience

Author: Karen Donoghue
Publisher: New York : McGraw-Hill, ©2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Donoghue, Karen.
Built for use.
New York : McGraw-Hill, ©2002
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Karen Donoghue
ISBN: 0071406271 9780071406277 0071383042 9780071383042
OCLC Number: 49852641
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xxvi, 262 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The gap between what customers want online and what they get --
Nine things a marketer needs to know about user-experience strategy --
Building trust through the user experience --
Capture what customers want tin the user experience --
Architect and envision : marry the business model to the interface --
Make it happen : build for extreme usability and business evolution --
Evolving, encouraging, and protecting user experience --
The future of user-experience design : global, mobile, and intelligent.
Responsibility: by Karen Donoghue.
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Abstract:

The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena  Read more...

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