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Burgers in blackface : anti-black restaurants then and now

Author: Naa Oyo A Kwate
Publisher: MInneapolis : University of Minnesota Press, 2019.
Series: Forerunners (Minneapolis, Minn.)
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Aunt Jemima is the face of pancake mix. Uncle Ben sells rice. Chef Rastus shills for Cream of Wheat. Stereotyped Black faces and bodies have long promoted retail food products that are household names. Much less visible to the public are the numerous restaurants that deploy unapologetically racist logos, themes, and architecture. These marketing concepts, which center nostalgia for a racist past and commemoration of  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: (OCoLC)1109440316
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Naa Oyo A Kwate
ISBN: 9781452962443 1452962448
OCLC Number: 1109956972
Description: 1 online resource : illustrations.
Contents: Cover; Half Title; Title; Copyright; Contents; Introduction; Coon Chicken Inn; Mammy's Cupboard; Richard's Restaurant and Slave Market; Sambo's; Conclusion: The Spice of Racism; Acknowledgments
Series Title: Forerunners (Minneapolis, Minn.)
Responsibility: Naa Oyo A. Kwate.

Abstract:

Aunt Jemima is the face of pancake mix. Uncle Ben sells rice. Chef Rastus shills for Cream of Wheat. Stereotyped Black faces and bodies have long promoted retail food products that are household names. Much less visible to the public are the numerous restaurants that deploy unapologetically racist logos, themes, and architecture. These marketing concepts, which center nostalgia for a racist past and commemoration of our racist present, reveal the deeply entrenched American investment in anti-blackness. Drawing on wide-ranging sources from the late 1800s to the present, Burgers in Blackface gives a powerful account, and rebuke, of historical and contemporary racism in restaurant branding.

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