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Business analytics : a practitioner's guide

Author: Rahul Narain Saxena; Anand Srinivasan
Publisher: New York : Springer, ©2013.
Series: International series in operations research & management science, v. 186.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides "full lifecycle support" for business and helps during all stages of management decision-making and execution. The framework presented in the book enables the effective interplay of business, analytics, and information technology (business intelligence) both to leverage  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Saxena, Rahul.
Business analytics.
[S.l.] : Springer-Verlag New York, 2012
(OCoLC)812570617
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rahul Narain Saxena; Anand Srinivasan
ISBN: 9781461460800 1461460808 1461460794 9781461460794
OCLC Number: 822029246
Language Note: English.
Description: 1 online resource (xii, 162 pages) : illustrations (some color).
Contents: A Framework for Business Analytics --
Analytics Domain Context --
Decision Framing: Defining the Decision Need --
Decision Modeling --
Decision Making --
Decision Execution --
Business Intelligence --
Data Stewardship: Can We Use the Data? --
Making Organizations Smarter --
Building the Analytics Capability --
Analytics Methods --
Analytics Case Studies.
Series Title: International series in operations research & management science, v. 186.
Responsibility: Rahul Saxena, Anand Srinivasan.

Abstract:

This book offers a practitioner's guide to the extensive and comprehensive use of data, data analysis, explanatory and predictive models and methods, and management based on facts, in support of  Read more...

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From the book reviews:"In Business Analytics: A Practitioner's Guide, Rahul Saxena and Anand Srinivasan show an intimate understanding of this challenge. They provide background material on decision Read more...

 
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