Business analytics : taking business intelligence beyond reporting (eBook, 2010) [WorldCat.org]
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Business analytics : taking business intelligence beyond reporting

Author: Gert H N Laursen; Jesper Thorlund
Publisher: Hoboken, N.J. : Wiley, ©2010.
Series: Wiley and SAS business series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Laursen, Gert H.N.
Business analytics.
Hoboken, N.J. : Wiley, ©2010
(DLC) 2010016217
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gert H N Laursen; Jesper Thorlund
ISBN: 1118983815 9781118983812 1621984389 9781621984382 1282654152 9781282654150 9786612654152 6612654155 0470901152 9780470901151
OCLC Number: 826450560
Language Note: English.
Notes: Includes index.
Description: 1 online resource (xxi, 248 pages) : illustrations.
Contents: Business Analytics for Managers: Taking Business Intelligence beyond Reporting --
Contents --
Foreword --
Introduction --
What Does BA Mean? Information Systems-Not Technical Solutions --
Purpose and Audience --
Organization of Chapters --
Why the Term Business Analytics? --
Chapter 1: The Business Analytics Model --
Overview of the Business Analytics Model --
Strategy Creation --
Business Processes and Information Use --
Types of Reporting and Analytical Processes --
Data Warehouse --
Data Sources: IT Operations and Development --
Deployment of the BA Model. Case Study: How to Make an Information Strategy for a Radio Station --
Overall Strategic Targets of the Business --
Functional Strategy and Business Case --
Business Processes and Actions --
Analytical Processes and Front-ends --
Data Warehouse --
Data Sources: IT Operations and Development --
Evaluation of the BA Process --
Conclusions --
Chapter 2: Business Analytics at the Strategic Level --
Link Between Strategy and the Deployment of BA --
Strategy and BA: Four Scenarios --
Scenario 1: No Formal Link between Strategy and BA --
Scenario 2: BA Supports Strategy at a Functional Level. Five Requirements for Targets --
Scenario 3: Dialogue between the Strategy and the BA Functions --
Scenario 4: Information as a Strategic Resource --
Which Information Do We Prioritize? --
The Product and Innovation Perspective --
Customer Relations Perspective --
The Operational Excellence Perspective --
Summary --
Chapter 3: Development and Deployment of Information at the Functional Level --
Case Study: A Trip to the Summerhouse --
Specification of Requirements --
Your Technical Support --
And Now Off We Go to the Summerhouse --
Your Lead and Lag information. More about Lead and Lag Information --
Establishing Business Processes with the Rockart Model --
Example: Establishing New Business Processes with the Rockart Model --
Level 1: Identifying the Objectives --
Level 2: Identifying an Operational Strategy --
Level 3: Identifying the Critical Success Factors --
Level 4: Identifying Lead and Lag Information --
Optimizing Existing Business Processes --
Example: Deploying Performance Management to Optimize Existing Processes --
Concept of Performance Management --
Which Process Should You Start with? --
CRM Activities --
Campaign Management. Product Development --
Web Log Analyses --
Pricing --
Human Resource Development --
CPM --
Finance --
Inventory Management --
Supply Chain Management --
Lean --
A Catalogue of Ideas with KPIs for the Company's Different Functions --
Summary --
Chapter 4: Business Analytics at the Analytical Level --
Data, Information, and Knowledge --
Analyst's Role in the BA Model --
Three Requirements the Analyst Must Meet --
Business Competencies --
Tool Kit Must Be in Order (Method Competencies) --
Technical Understanding (Data Competencies) --
Required Competencies for the Analyst.
Series Title: Wiley and SAS business series.
Responsibility: Gert H.N. Laursen, Jesper Thorlund.

Abstract:

Presents a vital blueprint for organizations that want to thrive in the competitive fray. This book includes a sustainable business analytics model focusing on the interaction of IT technology,  Read more...

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