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Business classics : fifteen key concepts for managerial success

Publisher: Boston, Mass. : Harvard Business Review, 1986.
Edition/Format:   Print book : English
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Document Type: Book
OCLC Number: 153675499
Notes: Articles previously published in Harvard business review.
Description: 181 pages : illustrations ; 28 cm
Contents: Marketing myopia / Theodore Levitt --
One more time: how do you motivate employees? / Frederick Herzberg --
Skills of an effective administrator / Robert L Katz --
The power to see ourselves / Paul J Brouwer --
Barriers and gateways to communication / Carl R Rogers and FJ Roethlisberger --
What makes a good salesman / David Mayer and Herbert M Greenberg --
Managing for business effectiveness / Peter F Drucker --
Computer data bases: the future is now / Richard L Nolan Decision trees for decision making / John F Magee --
Myth of the well-educated manager / J Sterling Livingston --
How to choose a leadership pattern / Robert Tannenbaum and Warren H Schmidt --
'What do you mean I can't write?' / John Fielden --
Split roles in performance appraisal / HH Meyer, Kay and JRP French --
Job enrichment pays off / William J Paul, Keith B Robertson and Frederick Herzberg --
Breakthrough in organization development / RR Blake ... {et al.}
Other Titles: Harvard business review.
Responsibility: Harvard Business Review.

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