Business communication today (Book, 1995) []
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Business communication today

Author: Courtland L Bovée; John V Thill
Publisher: New York : McGraw-Hill, ©1995.
Edition/Format:   Print book : English : 4th edView all editions and formats

This text emphasizes real-life business situations featuring real company cases, and employs a conversational style to capture the dynamics of business communication. It teaches business  Read more...


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Genre/Form: Case studies
Cas, Études de
Additional Physical Format: Online version:
Bovée, Courtland L.
Business communication today.
New York : McGraw-Hill, ©1995
Document Type: Book
All Authors / Contributors: Courtland L Bovée; John V Thill
ISBN: 0070068763 9780070068766 007113851X 9780071138512
OCLC Number: 29844564
Description: 1 volume (various pagings) : color illustrations, color map ; 27 cm
Contents: Part 1 Foundations of business communication: communicating successfully in an organization; understanding business communication; communicating interculturally; communicating through technology. Part 2 The writing process: plannning business messages; composing business messages; revising business messages. Part 3 Letters, memos, and other brief messages: writing direct requests; writing routine, good-news and good-will messages; writing bad-news messages; writing persuasive messages. Part 4 Employment messages: writing resume and application letters; interviewing for employment and following up. Part 5 Reports and proposals: using reports and proposals as business tools; planning and researching reports and proposals; developing visual aids; writing reports and proposals; completing formal reports and proposals. Part 6 Oral communication: listening, interviewing and conducting meetings; giving speeches and oral presentations. Part 7 Special topics in business communication: format and layout of business documents; documentation of report sources. Appendices: fundamentals of grammar and usage; correction symbols.
Responsibility: Courtland L. Bovée, John V. Thill.


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