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The business of book publishing : papers by practitioners

Author: Elizabeth A Geiser; Arnold Dolin; Gladys S Topkis
Publisher: Abingdon : Routledge, 2019.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book is aimed at the beginner--the person who knows very little about publishing and aspires to a career in the field, or has recently launched that career, or simply wants to know more about the publishing business. It is based on the curriculum developed at the University of Denver Publishing Institute, now entering its tenth successful year,
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Elizabeth A Geiser; Arnold Dolin; Gladys S Topkis
ISBN: 9781000243147 1000243141 9780429309236 0429309236 9781000315028 1000315029 9781000279085 1000279081
OCLC Number: 1103918861
Description: 1 online resource
Contents: Preface --
The State of the Heart --
The Structure and Functions of the Book Business --
Editorial --
The Editorial Process: An Overview --
The Editor's Job in Trade Publishing --
The Editor's Job in Professional/Scholarly Publishing --
On Being a Literary Agent --
The Publishing Contract: An Introductory Overview to Publishing and the Law --
Production --
Book Production and Design --
Marketing --
Marketing Trade Books --
Trade-Book Publicity --
Trade Sales --
Marketing Scholarly and Professional Books --
Subsidiary Rights --
The Channels of Marketing --
Personal Bookshops --
Bookstore Chains --
The Library Market --
Wholesalers --
Filling Customers' Orders --
Some Major Categories of Publishing --
Children's Books --
College-Textbook Publishing --
El-Hi Textbooks --
The International Dimension of Publishing --
Mass-Market Publishing: More Observations, Speculations, and Provocations --
Professional and Scientific Books --
University Press Publishing --
Reference Books for Libraries --
Information Systems and New Technology --
Tools of the Trade --
Careers in Publishing --
Courses to Assist Newcomers Entering the Book-Publishing Industry --
Books About the Book Industry --
List of Publishers
Other Titles: Book publishing
Responsibility: edited by Elizabeth A. Geiser, Arnold Dolin with Gladys S. Topkis.

Abstract:

This book is aimed at the beginner--the person who knows very little about publishing and aspires to a career in the field, or has recently launched that career, or simply wants to know more about the publishing business. It is based on the curriculum developed at the University of Denver Publishing Institute, now entering its tenth successful year,

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