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The business of media distribution : monetizing film, TV, and video content in an online world

Author: Jeff Ulin
Publisher: New York : Routledge, 2019.
Edition/Format:   eBook : Document : English : Third editionView all editions and formats
Summary:
In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: ebook version :
(DLC) 2018058398
(OCoLC)1080248859
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jeff Ulin
ISBN: 9781351136600 1351136607 9781351136624 1351136623 9781351136617 1351136615 9781351136594 1351136593
OCLC Number: 1103440060
Description: 1 online resource.
Contents: Market opportunity and segmentation : the diverse role of studios and networks --
Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea --
Financing production : studios and networks as venture capitalists --
Theatrical distribution --
The (non-download, non-streaming) home-video business --
Television distribution --
Internet streaming and a new paradigm matures : on-demand and multi-screen access, FAANGs+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more --
Ancillary revenues : merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets --
Marketing --
Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Responsibility: Jeffrey C. Ulin.

Abstract:

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.

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"The Business of Media Distribution has been an invaluable part of our Entertainment Law program since its first publication. While feature and episodic production are exploding, the world of Read more...

 
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