The business plan workbook (Computer file, 2015) [WorldCat.org]
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The business plan workbook

Author: Colin Barrow; Paul Barrow; Robert Brown
Publisher: London : Kogan Page, 2015.
Edition/Format:   Computer file : English : 8. ed
Summary:

Form an effective business plan for ventures and expansions using proven methodologies and practical resources.

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Document Type: Computer File
All Authors / Contributors: Colin Barrow; Paul Barrow; Robert Brown
ISBN: 9780749472832 0749472839 9780749472849 0749472847
OCLC Number: 915674594
Description: XXI, 327 : Diagramme
Contents: Section - ONE: Strategy and purpose;Chapter - 01: Coming up with a winning idea for your business plan;Chapter - 02: Strategy - the big picture;Chapter - 03: You and your team;Section - TWO: Market research;Chapter - 04: Researching customers;Chapter - 05: Researching competitors;Chapter - 06: A plan for market research;Section - THREE: Competitive marketing strategies;Chapter - 07: Products and/or services;Chapter - 08: Pricing;Chapter - 09: Advertising and promotion;Chapter - 10: Place and distribution;Chapter - 11: People, Process and Physical Environment;Section - FOUR: Operations and staffing;Chapter - 12: The selling methods plan;Chapter - 13: Making, outsourcing and supplies;Chapter - 14: People and related matters;Chapter - 15: Legal and regulatory factors;Chapter - 16: Building a website;Chapter - 17: Communication systems;Section - FIVE: Forecasting results;Chapter - 18: The sales forecast;Chapter - 19: Cash-flow projections;Chapter - 20: The profit and loss account;Chapter - 21: The balance sheet;Chapter - 22: Break-even analysis;Chapter - 23: Estimating financing requirements;Chapter - 24: Stress testing your business projections;Section - SIX: Business controls;Chapter - 25: Financial controls;Chapter - 26: Sales and marketing controls;Chapter - 27: Other business controls;Chapter - 28: Planning for growth;Section - SEVEN: Writing up and presenting your business plan;Chapter - 29: Writing up and presenting your business plan
Responsibility: Colin Barrow, Paul Barrow and Robert Brown.

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"Brings together the processes and procedures required to write a business plan." * Commerce and Industry * "A pleasing read, unlike many books on this topic; full of practical and professional Read more...

 
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