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Business plans that win $$$ : lessons from the MIT Enterprise Forum

Author: Stanley R Rich; David E Gumpert
Publisher: New York : Harper & Row, ©1985.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Additional Physical Format: Online version:
Rich, Stanley R.
Business plans that win $$$.
New York : Harper & Row, ©1985
(OCoLC)755250910
Document Type: Book
All Authors / Contributors: Stanley R Rich; David E Gumpert
ISBN: 006015439X 9780060154394
OCLC Number: 11533240
Notes: Includes index.
Description: xviii, 220 pages ; 22 cm
Contents: About the MIT Enterprise Forum xiii --
1 What Investors Look For--And Look Out For 1 --
2 Judging a Book by Its Cover 24 --
3 What Do You Want to Be When You Grow Up? 43 --
4 What's the User Benefit and Other Marketing Issues 65 --
5 Selling and Supporting Your Product 88 --
6 Product Development and Manufacturing: Impact on Investment 106 --
7 What's the Management Team Like? 125 --
8 Those % & *#@! Financial Projections The Rich-Gumpert Evaluation System 164 --
9 Shopping for Funds 171 --
10 And Now It's Show Biz 192 --
MIT Enterprise Forum Locations 210.
Other Titles: Business plans that win dollars
Responsibility: Stanley R. Rich and David E. Gumpert.

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