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Business policy : an analytical introduction

Author: George A Luffman
Publisher: Oxford, UK ; New York, NY, USA : Basil Blackwell, 1987.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This text provides an introduction to modern business policy, and focuses upon the development of analytical skills and understanding.

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Document Type: Book
All Authors / Contributors: George A Luffman
ISBN: 0631155457 9780631155454 0631155465 9780631155461
OCLC Number: 15132398
Description: viii, 208 pages : illustrations ; 24 cm
Contents: Preface ; Part 1: Introducing Business Policy ; 1. An introduction to business policy 2. The strategy process 3. Strategic objectives ; Part 2: Analysing Company Strategy ; 4. Environmental analysis 5. Understanding industries and markets 6. Internal appraisal 7. Financial analysis ; Part 3: Formulating Company Strategy ; 8. Strategic direction 9. Strategies for recovery 10. Entry strategies 11. Strategic choice ; Part 4: Implementing Company Strategy ; 12. Implementing strategy ; Part 5: Case Study Analysis ; 13. Notes on case analysis 14. A case study - Hanson Trust 15. Example of strategic analysis - Hanson Trust ; Glossary of Terms ; Index
Responsibility: George Luffman [and others].

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