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Business strategy : an introduction

Author: John Grieve Smith
Publisher: Oxford [Oxfordshire] ; New York, NY, USA : B. Blackwell, 1985.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial subject, cutting through the jargon and abstractions frequently surrounding strategic theory.
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Document Type: Book
All Authors / Contributors: John Grieve Smith
ISBN: 0631139869 9780631139867 0631139877 9780631139874
OCLC Number: 11532072
Description: vii, 196 pages : illustrations ; 22 cm
Contents: The concept of strategy; strategic objectives; assessing the environment; the situation of the company; diversification; portfolio analysis; competitive strategy; strategic planning; financial evaluation; state enterprises and public utilities; strategy in small high-technology firms; people and change.
Responsibility: John Grieve Smith.

Abstract:

The importance of strategy in determining the success or failure of a business has received increasing recognition in recent years. This book provides a concise and clear introduction to this crucial  Read more...

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