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Business strategy : managing uncertainty, opportunity, and enterprise

Author: J -C Spender
Publisher: Oxford ; New York Oxford University Press 2015
Edition/Format:   Print book : English : First published in paperbackView all editions and formats
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Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined  Read more...

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Document Type: Book
All Authors / Contributors: J -C Spender
ISBN: 9780198746522 0198746520 9780199686544 0199686548
OCLC Number: 956200301
Accession No: (DE-604)BV043341677
Description: xxiv, 314 Seiten : Diagramme
Contents: 1. Introduction to Strategic Work, Language, and Value ; 2. Strategic Analysis - Consulting Tools ; 3. Strategic Analysis - Academic Models ; 4. Building Language and the Business Model ; 5. Persuading Supporters ; 6. The Business Strategist's World ; Appendix A - On Case Writing and Teaching ; Appendix B - Teaching from This Book ; Appendix C - Some Strategy Texts and Their Implicit Theory ; Appendix D - Further Reading
Responsibility: J.-C. Spender.

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es! Managerial rhetoric should be central to our teaching * Peter Lorange, Lorange Institute of Business * Fascinating much to be learnt from the books exposition and content. Taking Knightian Read more...

 
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