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Business strategy

Author: Brian Tracy
Publisher: New York : AMACOM, American Management Association, [2015]
Series: Brian Tracy success library.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You'll discover how to: Ask the five key questions vital to any strategic plan - Determine a corporate mission that lifts  Read more...
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Details

Document Type: Book
All Authors / Contributors: Brian Tracy
ISBN: 9780814436271 0814436277
OCLC Number: 898167003
Notes: Includes index.
Description: 107 pages ; 17 cm.
Contents: 1. Introduction to Strategy: Alexander the Great --
2. The Principles of Effective Strategy --
3. Five Questions in Strategic Planning --
4. The Key Players in Setting Strategy --
5. Values, Vision, and Purpose --
6. Determine Your Corporate Mission --
7. Back from the Future --
8. Strategic Areas for Consideration --
9. The Driving Force: Key to Strategy --
10. Four Central Concepts in Strategic Planning --
11. Concentrate on What You Do Well --
12. Adjacency Moves --
13. Have a Divestment Strategy --
14. Zero-Based Thinking --
15. Take the Offensive --
16. Flexibility Wins --
17. Create New Markets --
18. Choose Your Competition --
19. Engage the Entire Company --
20. Organizational Structure Makes a Difference --
21. The Five Phases of Strategy Formulation and Implementation.
Series Title: Brian Tracy success library.
Responsibility: Brian Tracy.

Abstract:

Shares the important lessons for strategic planning. This book helps readers to discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and  Read more...

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