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Business web : a web development guide for business managers and owners

Author: Tony Murrow
Publisher: Auckland [N.Z.] : Reed, ©2007.
Edition/Format:   Print book : English
Summary:
An easy guide for small to medium enterprises (SMEs) on how to plan for web developments -- in particular, what the business implications are and how to safely outsource basic web development processes such as website design, functionality, e-commerce and web content. Topics include: does your business need a website?, types of websites, when to say stop, ongoing maintenance of your website, as well as service  Read more...
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Document Type: Book
All Authors / Contributors: Tony Murrow
ISBN: 9780790011264 0790011263
OCLC Number: 166313533
Notes: "Reed business"--Cover.
Description: 128 pages : illustrations ; 20 cm
Contents: THE BUSINESS SIDE: Business planning ; Development plans ; In/outsourcing development and design ; Starting the development process ; Testing, launching and ongoing development ; THE WEB SIDE: ISPs, web hosts and everything else ; Approaches to web development ; Essential web pages ; Web design ; E-commerce ; Secure Socket Layer (SSL) and Transport Layer Security (TLS) ; Security ; Licences ; Languages ; Advertising and search engine optimisation ; Summary.
Responsibility: Tony Murrow.

Abstract:

An easy guide for small to medium enterprises (SMEs) on how to plan for web developments -- in particular, what the business implications are and how to safely outsource basic web development processes such as website design, functionality, e-commerce and web content. Topics include: does your business need a website?, types of websites, when to say stop, ongoing maintenance of your website, as well as service providers, domain names, web hosting, web services (email, ftp), advertising on the web, e-commerce, and legal issues.

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