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Business writing for technical people : the most effective ways to get your message across

Author: Carrie Marshall
Publisher: Swindon, UK : BCS Learning & Development, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Marshall, Carrie.
Business Writing for Technical People : The Most Effective Ways to Get Your Message Across.
Swindon : BCS Learning & Development Limited, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Carrie Marshall
ISBN: 9781780174426 178017442X
OCLC Number: 1045562365
Description: 1 online resource (88 pages)
Contents: Cover; Copyright Page; CONTENTS; ABOUT THE AUTHOR; PREFACE; 1 WHAT IS BUSINESS WRITING?; WHY BAD WRITING IS BAD NEWS; 2 LEARNING TO WRITE WITHOUT FEAR; TAKE YOUR TIME; BORROW BRIGHT IDEAS; KEY TAKEAWAYS; 3 THINK BEFORE YOU INK; SELLING THE SIZZLE: AN IT EXAMPLE; LIGHTS, EMAIL, ACTION!; KEY TAKEAWAYS; 4 CHOOSE YOUR WEAPONS; KNOW YOUR AUDIENCE; PICK YOUR PLATFORM; HOPE FOR THE BEST AND PLAN FOR THE WORST; TAKE A PICTURE; KEY TAKEAWAYS; 5 FIGHT THE FLAB; UNNECESSARY EXPERTISE; THE PASSIVE VOICE AND WEAK VERBS; TOO MANY WORDS; LONG SENTENCES AND ENDLESS PARAGRAPHS; SHOWING OFF; CLICHÉS. WOOLLY WRITINGTAKE ADVICE FROM GEORGE ORWELL; KEY TAKEAWAYS; 6 JUNK THE JARGON; WHAT IS JARGON?; BAD BUZZ; WHY YOU SHOULD BANISH BUZZWORDS AND JUNK THE JARGON; KEY TAKEAWAYS; 7 MAKE YOUR CASE; HOW TO WIN FRIENDS AND INFLUENCE PEOPLE; WRITING PRESENTATIONS; THREE IS THE MAGIC NUMBER; IT'S A SHAME ABOUT ROI; HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT; ROI: PLAN FOR THE BEST BUT TRY TO PREDICT THE WORST; KEY TAKEAWAYS; 8 WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET; WRITING FOR GOOGLE; SEO: HOW TO DO IT THE RIGHT WAY; TL; DR; WHAT TO DO ABOUT LONG DOCUMENTS. WRITING FOR EMAIL NEWSLETTERSSOMEONE INVENTED A NEW WAY TO GET READERS; YOU'LL NEVER GUESS WHAT HAPPENS NEXT!; KEY TAKEAWAYS; 9 BE YOUR OWN AUDIENCE; LET GO OF YOUR EGO; SIMPLICITY; BREVITY; ACCURACY; EFFECTIVENESS; KEY TAKEAWAYS; 10 COMMUNICATING GOODWILL AND DELIVERING BAD NEWS; GOODWILL HUNTING; NOW FOR THE BAD NEWS; KEY TAKEAWAYS; 11 WHAT TO DO WHEN THE WORDS WON'T COME; HAVE A DEADLINE; BREAK IT INTO BITS; WRITE AN OUTLINE; DON'T START AT THE START; DON'T STOP; FORGET ABOUT PERFECT; HAVE A KITKAT; GO AND DO SOMETHING ELSE; KEY TAKEAWAYS; 12 THE BUSINESS WRITING HOUSE OF HORRORS. AVIVA ACCIDENTALLY FIRES ITS ENTIRE WORKFORCEELOP NEEDS SOME HELOP; PROOF THAT SPELL CHECKING MATTERS; WHY DAMORE SHOULD HAVE WRITTEN LESS; WHY JACK GOT ATTACKED; WHEN HASHTAGS GO BAD; THE WORST MOTIVATIONAL MEMO EVER; KEY TAKEAWAYS; AFTERWORD; REFERENCES; INDEX; Back Cover. 1. WHAT IS BUSINESS WRITING? --
2. LEARNING TO WRITE WITHOUT FEAR --
3. THINK BEFORE YOU INK --
4. CHOOSE YOUR WEAPONS --
5. FIGHT THE FLAB --
6. JUNK THE JARGON --
7. MAKE YOUR CASE --
8. WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET --
9. BE YOUR OWN AUDIENCE --
10. COMMUNICATING GOODWILL AND DELIVERING BAD NEWS --
11. WHAT TO DO WHEN THE WORDS WON’T COME --
12. THE BUSINESS WRITING HOUSE OF HORRORS.
Responsibility: Carrie Marshall.

Abstract:

In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll  Read more...

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'If you have an important message to craft and you find yourself staring at a blank screen wondering what to say and how to say it; this is the book for you. Carrie takes the fear factor out of Read more...

 
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