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Buy, buy baby : how big business captures the ultimate consumer - your baby or toddler

Author: Susan Gregory Thomas
Publisher: London : HarperCollins, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today's consumer economy markets to infants and toddlers.

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Document Type: Book
All Authors / Contributors: Susan Gregory Thomas
ISBN: 9780007259052 0007259050
OCLC Number: 243818672
Description: 276 pages ; 24 cm
Contents: 1. Learn something new every day --
2. "There's a new mom in town" --
3. "It's like preschool on TV" --
4. A vast and uncontrolled experiment --
5. Elmo's world --
6. The princess lifestyle --
7. Anything to get them to read --
8. Developing character in preschool --
Conclusion: A defense of "nothing".
Responsibility: Susan Gregory Thomas.

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