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Buying gay : how physique entrepreneurs sparked a movement

Author: David K Johnson
Publisher: New York : Columbia University Press, [2019] ©2019
Series: Columbia studies in the history of U.S. capitalism.
Edition/Format:   eBook : Document : English
Summary:
In 1951, a new type of publication appeared on newsstands-the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of "physique entrepreneurs":  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David K Johnson
ISBN: 0231548176 9780231548175 9780231189101 0231189109
OCLC Number: 1162323160
Description: 1 online resource (327 pages) : illustrations.
Contents: Introduction --
Emerging from the muscle magazines: Bob Mizer's Athletic Model Guild --
Selling gay books: Donald Webster Cory's "business with a conscience" --
The Grecian Guild: imagining a gay past, and future --
"I want a pen pal!:" Postmaster General Arthur Summerfield and the Adonis Male Club --
Defending a naked boy: Lynn Womack at the Supreme Court --
Consolidating the market: DSI of Minneapolis --
The physique legacy.
Series Title: Columbia studies in the history of U.S. capitalism.
Responsibility: David K. Johnson.

Abstract:

In 1951, a new type of publication appeared on newsstands-the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of "physique entrepreneurs": men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement.Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections-and tensions-between the market and the movement. With circulation rates many times higher than the openly political "homophile" magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.

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