Buyways : billboards, automobiles, and the American landscape (Book, 2004) []
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Buyways : billboards, automobiles, and the American landscape

Buyways : billboards, automobiles, and the American landscape

Author: Catherine Gudis
Publisher: New York : Routledge, 2004.
Edition/Format:   Print book : EnglishView all editions and formats

Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape. She investigates how the industry was instrumental  Read more...


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Document Type: Book
All Authors / Contributors: Catherine Gudis
ISBN: 0415934559 9780415934558
OCLC Number: 876403696
Description: VIII, 333 p ; 25 cm
Contents: Introduction 1. Before the Car Part I: Producing a Landscape of Signs 2. A Nation on Wheels 3. The Culture of Mobility 4. Producing Mobile Audiences and Corridors of Consumption 5. The Aesthetics of Speed and the Powers of "Picturization" 6. Modern Art and Advertising Part II: Distributing Traffic and Trade: Decentralization and the Birth of the Strip 7. Visualizing Distribution 8. The Consolidation and Growth of National Advertising 9. Traffic and Trade: "Buying Power in Motion" 10. An Architecture of Mobility 11. The Strip Part III: "The Billboard War": Scenic Sisters and the Business of Highway Beautification 12. "The Billboard War" 13. When Separate Spheres Collide 14. The Pastoral View 15. "Billboard Barons" 16. Zoning and the Road to Federal Legislation 17. Losers and Winners Conclusion: The Road Ahead Acknowledgments Notes Bibliography Illustration Credits Index
Responsibility: Catherine Gudis.


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"Gudis' prose is... aerodynamic... a cultural history of roadside advertising, its meanings and methods, and how it reshaped the American scene." -- Los Angeles Times"Editorial Abstract." -- Read more...

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