The campaign manager : running and winning local elections (Book, 2018) [WorldCat.org]
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The campaign manager : running and winning local elections

Author: Catherine M Shaw
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2018. ©2018
Edition/Format:   Print book : English : Sixth editionView all editions and formats
Summary:
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: ebook version :
Document Type: Book
All Authors / Contributors: Catherine M Shaw
ISBN: 9780813350790 0813350794 9781138589278 1138589276
OCLC Number: 1002211697
Description: xiv, 338 pages : illustrations ; 23 cm
Contents: Before you begin --
Precinct analysis: the sinners, the saints, and the savables --
The campaign team and volunteer organization --
Campaign messaging --
Fundraising --
Digital and social media --
Traditional media: print, radio, and TV --
Targeting voters --
Lawn signs --
The candidate campaign --
The issue-based campaign --
Getting out the vote (GOTV) --
The campaign plan --
After the ball.
Responsibility: Catherine Shaw.

Abstract:

A complete, step-by-step manual for organizing, funding, publicizing, and winning local political campaigns  Read more...

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Anyone running for a local elected office will find this title a valuable resource for organizing and running a campaign.Library JournalLocal office is where most candidates launch their careers, and Read more...

 
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