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Campaigns that matter : the importance of campaign visits in presidential nominating contests

Author: Jay Wendland
Publisher: Lanham, Maryland : Lexington Books, [2017]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In Campaigns That Matter, Wendland explores the role of campaign visits in the 2008, 2012, and 2016 presidential nominating contests. He explores the strategy behind visits as well as their  Read more...

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Genre/Form: History
Additional Physical Format: Online version:
Wendland, Jay, 1986- author.
Campaigns that matter
Lanham, Maryland : Lexington Books, 2017
(DLC) 2017024903
Document Type: Book
All Authors / Contributors: Jay Wendland
ISBN: 9781498532099 1498532098 1498532101 9781498532105
OCLC Number: 983595763
Description: viii, 185 pages : illustrations ; 24 cm
Contents: The Importance of Campaign Visits in Presidential Nominating Contests --
The Importance of Analyzing Nominating Contests --
The Strategic Candidate and Why Visits Should Matter --
The Strategy of Campaign Visits : Where Are Candidates Campaigning? --
Campaign Visits as Mobilizer? How Race, Gender, Age, and Evangelicals Mattered --
Visits, Ads, Momentum, and Personal Traits : Unpacking the Effects of Campaign Activities --
Conclusion : Visits, Ads, and Momentum : Campaign Dynamics in Presidential Nominating Contests.
Responsibility: Jay Wendland.

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In 1964, Nelson Rockefeller won the Oregon Republican Presidential Primary after advertising '(h)e Cared Enough to Come to Corvallis.' For the next half-century though, most political scientists Read more...

 
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