Captivology : the science of capturing people's attention (eBook, 2015) [WorldCat.org]
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Captivology : the science of capturing people's attention
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Captivology : the science of capturing people's attention

Author: Ben Parr
Publisher: New York, NY : HarperOne, 2015.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Parr, Ben.
Captivology.
(DLC) 2014035615
(OCoLC)898206092
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ben Parr
ISBN: 9780062324207 0062324209
OCLC Number: 903692449
Description: 1 online resource
Contents: A bonfire of attention --
The three stages of attention --
Automaticity trigger --
Framing trigger --
Disruption trigger --
Reward trigger --
Reputation trigger --
Mystery trigger --
Acknowledgment trigger --
the influence of attention.
Responsibility: Ben Parr.
More information:

Abstract:

"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--

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"Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people's attention, Read more...

 
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