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Case studies in tourism and hospitality marketing

Author: Rob Harris; Leo Jago; Brian King
Publisher: Melbourne : Hospitality Press, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Rob Harris; Leo Jago; Brian King
ISBN: 1862505020 9781862505025
OCLC Number: 156866696
Description: 1 volume
Contents: 1. Marketing tourism and hospitality services: an overview --
2. Learning through case studies --
3. Sydney Convention and Visitors Bureau --
4. Trafalgar Tours --
5. Sydney Aquarium --
6. Flag Choice Hotels --
7. Ocean Spirit Cruises Cairns --
8. Sofitel Melbourne --
9. Tourism Victoria --
10. Sydney Monorail --
11. Intrepid Travel --
12. Melbourne Aquarium --
13. Melbourne Airport --
14. Smartravel Solutions --
15. Travel Ys International.
Responsibility: Rob Harris, Leo Jago, Brian King.

Abstract:

Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.

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