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Cases in marketing strategy

Author: Richard T Hise; Stephen W McDaniel
Publisher: Columbus, Ohio : Merrill, ©1984.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Case studies
Fallstudiensammlung
Document Type: Book
All Authors / Contributors: Richard T Hise; Stephen W McDaniel
ISBN: 0675201039 9780675201032
OCLC Number: 10730865
Description: xvii, 676 pages : illustrations ; 26 cm
Other Titles: Marketing strategy.
Responsibility: Richard T. Hise, Stephen W. McDaniel.

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